Top Snap Strengthens its Brand with Comprehensive Branding Guidelines
As an international franchise network, Top Snap needed a cohesive visual identity to unify its diverse local franchises under a consistent brand image. With numerous franchise owners across different regions, ensuring brand consistency was essential to present a unified, recognisable identity that would strengthen brand loyalty and trust among clients. Top Snap required comprehensive visual guidelines to empower each franchise with a clear and consistent visual direction.
We developed detailed visual branding guidelines that encompassed all core visual elements, ensuring each franchise owner had clear, practical tools to represent the brand accurately. The guidelines included specifications on logo usage, colour palettes, typography, imagery, and layout standards, providing a structured framework for maintaining brand coherence across all materials. Designed for ease of use, the guidelines allowed franchisees to customise local marketing materials while upholding Top Snap’s overarching brand integrity.
The visual style guidelines became a valuable resource across the Top Snap network, enabling local franchises to create cohesive, high-quality branded materials that aligned with the company’s image. By standardising these visual elements, Top Snap reinforced its brand consistency, enhancing its reputation as a professional and trustworthy brand within the real estate industry. This unified approach positioned Top Snap as a strong, recognisable brand, bolstering its impact in each local market.