Top Snap Sees 5x Engagement Growth and Increased Leads from Email Marketing
Top Snap is an established franchise network that has provided visual solutions for the real estate industry in Australia and New Zealand since 2004, including professional photography, floor plans, virtual tours, videos, and more.
Top Snap had a large email database that required better organisation and optimisation. The emails were not fully segmented, and their designs didn’t effectively capture attention. They sought to leverage email marketing to engage prospects and drive lead generation.
We stepped in to revitalise their email marketing by thoroughly cleaning their database, segmenting their audience into multiple relevant categories, and designing visually appealing, professional email templates. We developed a diverse content strategy, balancing national and local campaigns, promotions, and informative content, all tied together with a well-planned campaign calendar.
Within just one year, Top Snap experienced a 5x increase in customer engagement from email marketing, with more clients interacting with their campaigns than ever before.
In addition, leads generated from these email campaigns grew by 3x, driving a notable improvement in their overall marketing performance and helping to build a more engaged audience.