Stanwell Park Physio Converts 3x More Visitors into Leads than Industry Average
Since 2005, Stanwell Park Physiotherapy has been delivering high-quality treatments to patients in the Illawarra and Southern Sydney regions. However, the practice primarily relied on word-of-mouth to attract new patients. In 2015, the practice relocated and expanded its services to include yoga and Pilates classes, creating an opportunity to reach a broader audience and modernise its marketing approach.
To support this growth, they aimed to increase lead generation, attract new patients, and effectively promote their new location and expanded services. Additionally, the practice sought to establish a stronger online presence to reduce reliance on traditional referrals and support long-term business growth.
We designed and developed a modern, user-friendly website for Stanwell Park Physiotherapy, marking a pivotal step in their digital transformation.
The site features a clean, professional design that enhances the user experience and makes navigation intuitive for visitors. To cater to mobile users, we fully optimised the website for all devices, ensuring that potential patients can easily access information and book appointments on the go.
Clear calls to action guide visitors to find the practice’s contact details, schedule appointments, and inquire about the newly introduced yoga and Pilates classes.
In addition to essential service information such as class dates, times, and locations, we also provided resources for General Practitioners, making it easy for them to order referral pads and connect with the practice.
The new website has significantly transformed Stanwell Park Physiotherapy’s business, converting 7.3% of website visitors into leads—three times the industry average of 2.4% (WordStream, 2014).
Patients can now easily book appointments from any device, improving accessibility. The site’s clean, professional design reinforces the practice’s approachable image, helping to attract more patients and drive business growth.