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LoveSmiles Serves Both Retail and Wholesale with a Custom E-commerce Solution

LoveSmiles is a pioneering brand in oral care, offering the world’s first dentist-approved, vegan, and eco-friendly teeth whitening system. Committed to innovation and sustainability, LoveSmiles delivers a non-toxic, peroxide-free, and biome-friendly solution that allows customers to achieve a brighter smile at home.

As LoveSmiles were expanding their business, they needed a comprehensive e-commerce platform built from the ground up to serve both retail and wholesale customers. The challenge was to develop a solution that could cater to the distinct needs of both audiences, providing tailored experiences for each while supporting the company’s growth.

We custom-developed a flexible, scalable e-commerce solution tailored to LoveSmiles’ unique needs. This solution featured distinct structures for retail and wholesale audiences, each with its own customer journey and tailored back-end functionality. The platform was designed with advanced functionality and integrations, ensuring that both types of customers enjoyed a seamless, user-friendly experience, while also providing the flexibility to scale as the business grows.

Built to support the brand’s long-term vision, the website was developed with scalability in mind, ready to effortlessly handle both retail and wholesale traffic as LoveSmiles continues to grow.

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LoveSmiles went from a start-up with no digital presence to having a professional, functional online store capable of catering to two distinct markets—a crucial milestone in their journey. The custom-built platform provided the company with the digital infrastructure needed to support its affiliate marketing efforts and positioned them for continued growth in both retail and wholesale sectors.